Our
Clients

let our portfolio speak
for itself

Filter by category
Show case studies only

  • Microsoft

    Brand Acumen's four names have created $1,000,000,000,000 (One Trillion) dollars in historical revenue for one company, Microsoft. The Names: XBox™, Outlook™, Excel™ and Access.
    • X-Box
    • Excel
    • Access
    • Outlook

  • Cadillac

    • Escalade
  • Case study

    Escalade

    Brand name creation for Cadillac’s new luxury entrant to the otherwise rugged SUV market.
    Read more

  • Honda

    • Element™
  • Case study

    X-Box

    Creating a brand name for a revolutionary video game console.
    Read more

  • Starbucks

    • Vivanno™

  • General Electric

    • Venue™
    • Profile™
    • Momentive™

  • Goodyear

    • Silent Armor
    • Assurance

  • Pfizer

    • Viagra
    • Convenia
    • Ecalta
    • Zeven
    • Vfend
    • Ellence
    • Eraxis

  • Siemens

    • Infineon

  • Bristol Myers Squibb

    • Abilify™
    • Atripla
    • Avapro
    • Ixempra
    • Sprycel
    • Pravigard PAC

  • Bacardi

    • Limon™

  • Hyundai

    • Tucson
    • Azera

  • Toshiba

  • Abbott Labs

    • Xience™
    • Spectracef
    • Advicor

  • Teva Speciality Pharma

    • Selfemra
    • Nifedical
    • Buproban
    • Lofibra
    • Emoquette
    • Nifediac CC

  • Johnson
    &
    Johnson

    • Jurnista
    • Visine Total Eye

  • Epson

    • Stylus

  • Rubbermaid

    • Elegan
  • Case study

    Xenical

    Our team of lexical engineers examine not just the sound.
    Read more

  • BASF

    • PremAir™

  • Sanofi Aventis

    • Zemaira®
    • Lantus®
    • Apidra®
    • Multaq®

  • Dell

    • OptiPlex
    • Powervault

  • Merial

    • OraVet
    • Previcox

  • PPG

    • Vibrance™

  • Labatt

    • Wildcat™

  • Sanofi Pasteur

    • Respivax®
    • Menactra®

  • IDM

    • Bexidem
    • Osidem
    • Uvidem
    • Eladem

  • IBM

    • NetVista™
    • Altium™

  • Amoco Fabrics

    • Propex Fabrics

  • Roche

    • Xenical
    • Invirase®
    • Bonviva/Boniva
    • Fortivase

  • Wildlife International Network

    • Ocean Embassy

  • Chase

    • Sapphire

  • Takeda

    • Uloric
    • Rozerem

  • Baxter

    • Advate™
    • Flexbumin

  • Celgene

    • Revlimid™

  • Meda

    • Edluar

  • Dynavax

    • Tolamba
    • Heplisav

  • Barr

    • Kelnor
    • Junel
    • Errin®
    • Aranelle®
    • Velivet
    • Kariva®
    • Lessina
    • Enpresse®
    • Aviane®
    • AmniScreen

  • Zeogenix

    • Sumavel DosePro

  • Nanogen

    • Vyent

  • Agilent Technologies

    • FieldFox
    • Medalist

  • Gilead Sciences

    • Atripla®
    • Letairis®
    • Volibris
  • Case study

    Activia

    Our team of lexical engineers examine not just the sound.
    Read more

  • Bellus Health

    • Eprodisate

Get in touch

You’re just a message away from the perfect name for your brand.