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  • Microsoft

    Brand Acumen's four names have created $1,000,000,000,000 (One Trillion) dollars in historical revenue for one company, Microsoft. The Names: XBox™, Outlook™, Excel™ and Access.
    • X-Box
    • Excel
    • Access
    • Outlook
  • Cadillac

    • Escalade
  • Case study

    Escalade

    Brand name creation for Cadillac’s new luxury entrant to the otherwise rugged SUV market.
    Read more
  • Honda

    • Element™
  • Case study

    X-Box

    Creating a brand name for a revolutionary video game console.
    Read more
  • Starbucks

    • Vivanno™
  • General Electric

    • Venue™
    • Profile™
    • Momentive™
  • Goodyear

    • Silent Armor
    • Assurance
  • Pfizer

    • Viagra
    • Convenia
    • Ecalta
    • Zeven
    • Vfend
    • Ellence
    • Eraxis
  • Siemens

  • Bristol Myers Squibb

    • Abilify™
    • Atripla
    • Avapro
    • Ixempra
    • Sprycel
    • Pravigard PAC
  • Bacardi

    • Limon™
  • Hyundai

    • Tucson
    • Azera
  • Toshiba

  • Abbott Labs

    • Xience™
    • Spectracef
    • Advicor
  • Teva Speciality Pharma

    • Selfemra
    • Nifedical
    • Buproban
    • Lofibra
    • Emoquette
    • Nifediac CC
  • Johnson
    &
    Johnson

    • Jurnista
    • Visine Total Eye
  • Epson

  • Rubbermaid

    • Elegan
  • Case study

    Xenical

    Our team of lexical engineers examine not just the sound.
    Read more
  • BASF

    • PremAir™
  • Sanofi Aventis

    • Zemaira
    • Lantus
    • Apidra
    • Multaq
  • Dell

  • Merial

    • OraVet
    • Previcox
  • PPG

    • Vibrance™
  • Labatt

    • Wildcat™
  • Sanofi Pasteur

    • Respivax
    • Menactra
  • IDM

    • Bexidem
    • Osidem
    • Uvidem
    • Eladem
  • IBM

    • NetVista™
    • Altium™
  • Amoco Fabrics

    • Propex Fabrics
  • Roche

    • Xenical
    • Invirase
    • Bonviva/Boniva
    • Fortivase
  • Wildlife International Network

    • Ocean Embassy
  • Chase

  • Takeda

    • Uloric
    • Rozerem
  • Baxter

    • Advate™
    • Flexbumin
  • Celgene

    • Revlimid™
  • Meda

    • Edluar
  • Dynavax

    • Tolamba
    • Heplisav
  • Barr

    • Kelnor
    • Junel
    • Errin
    • Aranelle
    • Velivet
    • Kariva
    • Lessina
    • Enpresse
    • Aviane
    • AmniScreen
  • Zeogenix

    • Sumavel DosePro
  • Nanogen

    • Vyent
  • Agilent Technologies

    • FieldFox
    • Medalist
  • Gilead Sciences

    • Atripla
    • Letairis
    • Volibris
  • Case study

    Activia

    Our team of lexical engineers examine not just the sound.
    Read more
  • Bellus Health

    • Eprodisate

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