Proprietary Brand
Names Created


Generic, Non-Proprietary
USAN/INN Names Created


Patient Program Brand
Name Identities and
Architecture Systems


Clinical Trial
Name Identities

At Brand Acumen, name creation is our form of artistic expression.

Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning…

Our team of lexical engineers examine not just the sound, but the look and feel of every letter in every word we create. We scrutinize each word’s structure: from phoneme, to morpheme, to grapheme, to shape. In the search for the perfect name, we leave no stone unturned.

We offer an end to end drug naming approach encompassing: ​

Brand Name (Proprietary)
Non-Proprietary Name (USAN/INN)
Name Safety Reports
FDA/EMA Name Submission Strategy
Regulatory Agency Consults and RebuttalsTrial Name
Condition/Syndrome Name
OTC Product Name
Platform Technology Name​

Why Brand Acumen?

Unconditional Guarantee

Brand Acumen will unconditionally guarantee to deliver a legally viable, aesthetically aligned and linguistically sound brand name for every project.

Names are Globally Searched for Conflicts

Each and every name candidate presented to you will be legally searched utilizing CompuMark prior to presenting the creative name list iteration. This ensures that your team will not “fall in love” with a name candidate that they ultimately can not obtain due to legal conflicts.

All Intellectual Property Ceded To Clients

Brand Acumen agrees to cede all intellectual property rights for each and every name presented during the project at no additional cost.

Project Task, Scope & Process

Via a three-phase process, Brand Acumen will deliver a minimum of 120 legally confirmed name candidates that will be supportive of the communication strategy, appropriately differentiated from competing nomenclature, absent of any error prone messaging, and rigorously screened and prepared for legal and regulatory compliance.

No name will be presented that has not been thoroughly vetted.

Landscape Analysis And Review

Each project begins with a Kickoff, during which we identify and understand existing name strategy, positioning, market research, potential for growth. This allows us to choose the right Naming Strategy, uncover insights and define objectives with key project stakeholders. This phase ends with Competitive Review, as we analyze how competing brands are presented, viewed, named, and accepted in the target market.

During this phase our team will ask a battery of questions in order to understand:

  • What type of messages should the brand portray to existing and future customers?
  • Who do you currently consider to be your customer base? The future customer base?
  • What kind of name do you believe would have the greatest impact (i.e., descriptive, made-up, non-English, and/or a real word)?

Creative Discussion

In order to create an ideal name for your brand a joint effort is needed. Only through discussion can we come upon such nuances as:

– What types of messages should the name portray?
– Name Characteristics
– Associations
– Connotations
– Chemical and pharmacological relationships that may be portrayed or represented

Regulatory Compliance

  • Oversees the regulation and supervision of: food safety, tobacco products, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation, cosmetics, emitting devices (ERED), and veterinary products.
  • Under the MHLW is the Pharmaceutical and Food Safety Bureau. This bureau is in charge of setting pharmaceutical and medical device regulatory policy.
  • The regulatory body for therapeutic goods (including medicines, medical devices, gene technology, and blood products) in Australia. It is a Division of the Australian Department of Health and Ageing.

Get in touch

You’re just a message away from the perfect name for your brand.