Brand
Acumen
Health
2214
Proprietary Brand
Names Created
329
Generic, Non-Proprietary
USAN/INN Names Created
78
Patient Program Brand
Name Identities and
Nomenclature
Architecture Systems
71
Clinical Trial
Name Identities
At Brand Acumen, name creation is our form of artistic expression.
Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning…
Our team of lexical engineers examine not just the sound, but the look and feel of every letter in every word we create. We scrutinize each word’s structure: from phoneme, to morpheme, to grapheme, to shape. In the search for the perfect name, we leave no stone unturned.
We offer an end to end drug naming approach encompassing:
Brand Name (Proprietary)
Non-Proprietary Name (USAN/INN)
Name Safety Reports
FDA/EMA Name Submission Strategy
Regulatory Agency Consults and RebuttalsTrial Name
Condition/Syndrome Name
OTC Product Name
Platform Technology Name
Why Brand Acumen?
Unconditional Guarantee
Brand Acumen will unconditionally guarantee to deliver a legally viable, aesthetically aligned and linguistically sound brand name for every project.
Names are Globally Searched for Conflicts
Each and every name candidate presented to you will be legally searched utilizing CompuMark prior to presenting the creative name list iteration. This ensures that your team will not “fall in love” with a name candidate that they ultimately can not obtain due to legal conflicts.
All Intellectual Property Ceded To Clients
Brand Acumen agrees to cede all intellectual property rights for each and every name presented during the project at no additional cost.
Project Task, Scope & Process
No name will be presented that has not been thoroughly vetted.
Landscape Analysis And Review
Each project begins with a Kickoff, during which we identify and understand existing name strategy, positioning, market research, potential for growth. This allows us to choose the right Naming Strategy, uncover insights and define objectives with key project stakeholders. This phase ends with Competitive Review, as we analyze how competing brands are presented, viewed, named, and accepted in the target market.
During this phase our team will ask a battery of questions in order to understand:
- What type of messages should the brand portray to existing and future customers?
- Who do you currently consider to be your customer base? The future customer base?
- What kind of name do you believe would have the greatest impact (i.e., descriptive, made-up, non-English, and/or a real word)?
Creative Discussion
In order to create an ideal name for your brand a joint effort is needed. Only through discussion can we come upon such nuances as:
– What types of messages should the name portray?
– Name Characteristics
– Associations
– Connotations
– Chemical and pharmacological relationships that may be portrayed or represented
-
1 Landscape Analysis
Landscape Analysis And Review
Each project begins with a Kickoff, during which we identify and understand existing name strategy, positioning, market research, potential for growth. This allows us to choose the right Naming Strategy, uncover insights and define objectives with key project stakeholders. This phase ends with Competitive Review, as we analyze how competing brands are presented, viewed, named, and accepted in the target market.
During this phase our team will ask a battery of questions in order to understand:
- What type of messages should the brand portray to existing and future customers?
- Who do you currently consider to be your customer base? The future customer base?
- What kind of name do you believe would have the greatest impact (i.e., descriptive, made-up, non-English, and/or a real word)?
Creative Discussion
In order to create an ideal name for your brand a joint effort is needed. Only through discussion can we come upon such nuances as:
– What types of messages should the name portray?
– Name Characteristics
– Associations
– Connotations
– Chemical and pharmacological relationships that may be portrayed or represented -
2 Name Development
-
3 Linguistic Analysis
-
4 Research Validation
-
5 AccuBrand™ Report
Regulatory Compliance
Get in touch
You’re just a message away from the perfect name for your brand.